TOW #5- Visual Text

In this visual text warning of the side effects of smoking, Health Canada uses contrast, coherence, and blunt phrases to try and stop the audience from smoking.  The audience of this advertisement is very broad, being any one that smokes, knows of smoking, or knows of someone that smoke.  The advertisement features a teenage girl, so that part of the audience would be the most impacted by the image as it would connect mostly with them.  The image of the girl was clearing edited, but the contrast between what seems to be a perfectly normal face and the gross edits make the side effects of smoking stand out in the image.  By emphasizing the side effects, the audience can clearly see that smoking has a negative effect on your image and health.  The coherence of the advertisement also helps the audience to clearly and quickly gain the information from the image.  The words are large and all in order, so that the audience does not need to spend time searching for any explanations.  Although the visual is organized, it does not seem very well-done.  It could be more stylistically appealing, so that it would catch the audience's attention more.  The bluntness of the phrases, "When you smoke it shows" and "Cigarettes are addictive and harmful" helps the audience gain the information quickly without having to look through mounds of words or data.  This advertisement is very to the point, so the audience can understand that smoking is bad just from looking at this for a couple of seconds.  However, most of the population knows that smoking is bad, but there are still people that do it.  This advertisement provides information, but it may not be compelling enough to stop someone from smoking all together.