T-Mobile not only humors the audience while making fun of the famous Kim Kardashian but also persuades their audience that T-Mobile is some sort of moral cell phone provider that truly cares for the well-being of their precious data in the commercial that they played for Super Bowl XLIX. They do this through the use of humor and allusion to other, more seriously emotional commercials.
They expertly make their audience of American football super bowl fans very protective of their cellular data, because without it, Kim brilliantly points out that they would not be able to see the posts about her "outfits, my vacations, and my outfits." Even though the company is clearly making fun of the life of a Kardashian, it creates a sense among the audience that they would be missing out on the world without their data, even the parts of their world that include the Kardashian family. This humor also allows the audience to view T-Mobile as a light-hearted, friendly company that is up to date with the world. T-Mobile is more likely to be successful with their purpose of trying to get Americans to join T-Mobile when they use the device of humor.
This commercial is also extremely successful, because the entire time, the T-Mobile is alluding to commercials such as the ASPCA commercial, commercials that would make your grandmother or little sister cry over the animals that so desperately need their love and support. Playing sad, slow music in the background makes it even more humorous that the commercial is about cellular data and not something that the audience actually needs to save. When Kim K walks across the completely white stage, saying the word "tragic" one can truly feel the emotions surging in the audience in sympathy for the data that is being lost due to cell companies that just ruthlessly take it back from their customers.
T-Mobile clearly proved that they were the one and only cell company that would save the data.
https://www.youtube.com/watch?v=WzQ6a2UKlGM
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