Recently, Barbie has
started selling their new lines of Barbie dolls that are dressed for different
professions, have different body types, and are of different ethnicity and
race. The Onion, taking a naturally satirical view, published
an article titled, "Mattel Releases New Male Barbie To Inspire
Girls To Imagine Holding Highest Leadership Positions". This
article's purpose was not to ridicule Mattel's variety of dolls, but rather to
use this current issue as a platform to argue that women and young girls should
be able to dream of becoming a very successful person, without having to be a
man to do so. The main audience of this article was most likely both the
Mattel business itself, and the customers that buy their product. To the
business, it could be seen as a motive to make female-business leader dolls.
To customers, it could be seen to set a new perspective, that dolls
should not be needed to allow a young girl to think that she is capable
of being successful. Being a young woman, it is extremely
enlightening to read this article, as it shows the subtle truths of today’s
society, no matter how many feminists are starting to emerge.
By
using a very typical tool in teenage world, sarcasm, the author of this article
was able to talk about a serious topic in an amusing and efficient way.
The author pretended to have interviewed the CEO of Mattel and quoted him
sharing that, "When young girls play with Barbie, we don’t want there to be any
limits on what they can imagine possible, and that’s exactly why we created the
first-ever male version of the doll…” (The Onion). Actually laughing out loud while reading
this, I realized that this is probably an opinion that many Americans truly
believe. Unfortunately, no matter how
far we may have come in society, it is still much easier and common for a male
to be “the boss.” Thankfully there has
been much improvement, seen evidently in schools. When talking about my own future, I am not
asked how many children I want to have, or what type of husband I am looking
for, but I am asked what major I am looking for, and if I have considered how
my job will affect how much I could mother my children. As a world, we are improving, but this
article shows just how prevalent gender issues still are.
http://www.theonion.com/article/mattel-releases-new-male-barbie-inspire-girls-imag-52635
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