While reading through this article, I kept trying to pick out the claim that the author, Mark Pernice, was trying to make. Once reading through it a second time, I realized that it was not that the claim was not there, it was simply that the article convinced me so much of the argument, that I did not realize that I could possibly disagree. Pernice makes it clear that prescription drug companies have been increasing their use of advertising for their products, and this is negatively affecting both health care and the society that we live in by using a coherent mix of statistics and relatable examples.
Through this article, Pernice often references to how different advertisements entice different types of audiences. His own article was written for a very broad audience, as seen through his use of examples that can relate to mostly anyone that would read this article. In a society that is constantly evaluating the effects of media on itself, this article is extremely relevant to more people than not.
In an attempt to make this article more interesting, Pernice tried to use both facts and creative examples in his writing. With facts, Pernice was able to prove that the topic he was arguing really did exist. To start off his argument, he needed to show that prescription providers were indeed increasing their advertising, By stating things like, "The health care industry spent $14 billion on advertising in 2014, according to Kantar Media, a jump of nearly 20 percent since 2011" helps people like me, who do not keep up with the latest trends in media usage, understand what is truly going on. Without stats like these, I would have had no idea that there was actually an issue. To balance out this more bland type of writing, Pernice includes examples like famous Super Bowl commercials that an audience would connect with to prove that health care companies are using the media to make money instead of benefiting the general health of their consumers.
Though he may use a variety of examples and facts to back up his claim, Pernice could have done so much more with the topic at hand. His argument may have been persuasive enough for people that already agreed with him, but this article would probably not sway anyone that was "in-the-middle" or indecisive on this topic. Overall, it was good, but I probably wouldn't recommend it to anyone looking for a jaw-dropping article to read.
No comments:
Post a Comment