Sunday, March 6, 2016

IRB #3 Update- Subliminal: How Your Unconscious Mind Rules Your Behavior by Leonard Mlodinow (Argument)

**this is the first TOW that I have used to switch to an argument format**
Finally, I have found an independent reading book which I do not feel like I have to force the words into my brain right before I have to write a TOW about it.  Subliminal is written for anyone interested in how the human mind woks, specifically the unconscious mind.  For such an abstract subject, the author, Leonard Mlodinow, can safely assume that his audience does not know much about how the unconscious works.  This is especially so because even people that spend their lives studying the unconscious, do not know much about the unconscious.  To prove his purpose that the unconscious is the base on which most decisions in our lives are made, Mlodinow organizes his book using deductive means.  In the beginning, he starts off with pointing out some universal truths, or the major premise of his deductive argument.  He states in one of the early chapters that, "We perceive, we remember our experiences, we make judgments, we act-- and in all of these endeavors we are influenced by factors we aren't aware of" (29).  By starting off with this mostly general statement, Mlodinow sets the stage for his readers to show what he will be writing about in the book.  His title being, Subliminal: How Your Unconscious Mind Rules Your Behavior also sets his audience up for a deductive organization.  Mlodinow starts off with the broad statement that the unconscious mind does more than meets the eye, which is something readers of his book would automatically agree.  Then, in each chapter, Mlodinow goes on to apply this statement from a large variety of examples that can fit anyone that may be a part of his audience.  If he had used an inductive format for his book, then the audience would most likely have gotten lost among fancy neuroscience diction without understanding the main purpose of his book first.  By using deductive reasoning, Mlodinow successfully builds his purpose, as he will most likely continue to do as I read the later part of his book.

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